UNITE PEOPLE, BRIDGE THE DIVIDE
The briefing was to create an integrated visual identity system for the two strategic pillars of Coca-Cola in 2020 (uplift and fooding), each with different objectives, targets and portfolios, ensuring consistency in building a unique brand. In times of cultural polarization, our mission is to give people the energy they need to remember the magic that happens when the bonds that unite us speak louder than our differences. Whether at a festival or at a dinner party: where there are people celebrating union, Coca-Cola will also be there.
For Coca-Cola, 2020