The Cut - Magnetic "Paper Dolls" Mailer
Tasked with creating a memorable and impactful mailer to promote the launch of The Cut directly to advertising agencies, we came up with a series of 5 magnetc "Paper Dolls", each highlighting the different channels of The Cut—Fashions, Fame, Beauty, Goods, & Love & War. Illustrated by Danielle Meder, each were digitally printed 11" x 17", and glued to magnetic material. They had to be die cut on specially de-magnetized machines to ensure the magnets didn't stick.
Paper Doll #1: Fashions
Paper Doll #2: Fame
Paper Doll #3: Love & War
Paper Doll #4: Beauty
Paper Doll #5: Goods
The Cut - Magnetic "Paper Dolls" Mailer
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The Cut - Magnetic "Paper Dolls" Mailer

A set of 5 magnetic "Paper Dolls" to showcase the launch of The Cut
4
251
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Published: