Chivas XV - "Unleash your inner gold"
Creativity, strategy & production
Context
Night after night, we all chase to live something special and worth remembering. Under this idea, Chivas XV was born; a Scottish blended whiskey of golden color and velvety texture that for 15 years rested in selected cognac barrels, designed to make those moments shine forever.
For its launch in Mexico, we had to do something unique that would put up the Chivas house with this luxurious innovation.
Challenge
How could we make Chivas XV the protagonist of the night in a different way while we stood out in a moment of consumption reigned by other categories?
Goal
Generate impacts and visibility through product testing and brand recognition in clubs and premium bars in the city.
Idea
Turn any moment into an exceptional golden celebration with Chivas XV.
" Celebrate with XV…"
How was it achieved?
We took over Mexico’s City nightlife with different brand stunts painting every corner of gold with energy-filled happenings.
Thus, we created a luxurious and unique ritual that was worth waiting for 15 years to provide and immortalize the nights of celebration.
