FLEXIBLE IDENTITY SYSTEM
YEAR: 2018
CLIENT: COOKOO - THE KITCHEN HUB
IN COLLABORATION WITH THE HOTEL
YEAR: 2018
CLIENT: COOKOO - THE KITCHEN HUB
IN COLLABORATION WITH THE HOTEL
COOKOO IS A FOOD DELIVERY SERVICE FROM LISBON. THEY GO FROM ONE PLACE (WITH SEVERAL KITCHENS) TO YOUR HOUSE. LETTING YOU DECIDE AND MIX DIFFERENT CUISINE STYLES IN THE SAME ORDER. WE’VE STARTED WITH THAT IN MIND, AND WE’VE BUILT A VISUAL IDENTITY THAT CHANGES AND ALLOWS DIFFERENT VOICES TO CO-EXIST, BEING MUTABLE AND PLURAL, THE TRUE ESSENCE THEIR VISION & OF THEIR BRAND. 🌮🍣🍕
Cookoo’s identity system creates many different patterns. Those patterns will then be used to give a dynamic range to different applications in various supports. And can constantly keep evolving.
Our main concern designing this visual identity was celebrating its uniqueness, it’s an expandable system where the O’s symbolize all the different cuisines we can have on the table when we ask for @cookoohub.
