Client journeys
A signature piece of marketing material for Herbert Smith LLP
This document highlights 12 recent key deals, as case studies, undertaken by law firm Herbert Smith LLP. The brief was to create a perception of high quality - "a coffee table tome" - whilst conveying the firm's visual identity.
The images chosen to depict the case studies were chosen to empathise with the client story and/or their industry sector whilst also maintaining the overall theme of the journey. In addition to being in printed form - used at all Herbert Smith office receptions globally - it is also available from the home page of the Herbert Smith website ( as an interactive flipping book.
The construct is of an eight page cover featuring flyouts front and back. The cover features a clear foil reversed emboss and silk screen printed elements on GF Smith Zen stock with Zen 150gsm as text stock.
The brochure's dimensions are 190 x 238 (wxh mm).