BASKETEA
Package design for a Visual Systems & Brand Identity Class
CONCEPT
Hygge is a Danish word used to describe being cozy, comfortable, or overall content. Basketea is based on these warm feelings.
MEDIUM AND MATERIALS
To capture the feeling of warmth, I watercolored the basket by hand as as well as each element to make up the flavor options. The natural off-white textured packaging material feels reminiscent of nature.
