Helmi is a habitats program led by the Ministry of the Environment, with an aim to strengthen Finland’s biodiversity and safeguard the vital ecosystem services that nature provides for us. At the same time, the program is working to curb climate change and promote adaptation to it. The Helmi program is a key tool for halting biodiversity loss in Finland, with actions providing help to hundreds of endangered species and most of the endangered habitats in the country.

Kokoro & Moi is responsible for designing the identity for the Helmi program, including comprehensive guidelines and various visual communication applications.