Celebrating St Kilda’s halcyon days as the waterfront playground for the rich and famous, Saint Moritz symbolises a life without limits. We were tasked with creating the branding, creative strategy and marketing communication tools for the next chapter of this cultural icon as it becomes part of GURNER™’s signature collection of luxury apartments.

After crafting the unique ‘SM’ monogram to be used on a range of collateral, I was also involved in a range of aspects for the release of the project. This included content creation and short copywriting for the print and digital advertising campaign, as well as art directing the display suite film in collaboration with Adit Wardhana and Sirap.