Greek Dairy Deli
The challenge: Dairy Deli is a conceptual project for premium or organic Greek dairy products, including milk, butter and yoghurt. The word “Deli” in the product’s title is used to stress out uniqueness, freshness and high quality guarantee. Greek fine products that reveal local gastronomic treasures should have a contemporary, sophisticated face that stimulates added interest and manages to distinguish them among others for providing delicacies of Mediterranean origin.
The challenge: Dairy Deli is a conceptual project for premium or organic Greek dairy products, including milk, butter and yoghurt. The word “Deli” in the product’s title is used to stress out uniqueness, freshness and high quality guarantee. Greek fine products that reveal local gastronomic treasures should have a contemporary, sophisticated face that stimulates added interest and manages to distinguish them among others for providing delicacies of Mediterranean origin.
The concept: Greek traditional products can still have their unparalleled signature taste but with a more contemporary face. To dynamically express the brand values of tradition and premiumness, we created a brand identity system with the technique of marbling watercolours. A powerful illustration can make culinary delicacies stand out on the market and redefine a traditional product. We also used an elegant typeface to give our design a clean and readable look. The logo is inspired by the milk’s paper carton whereas blue and white colours are used to give out the product’s origin.
Client: Concept Project
Role: Art Direction, Packaging, Brand Identity
Credits: Illustration: Gudulab
Date: March, 2020
