PUMA’s Urban Mobility line of products and accessories were opportune for a party to establish the brand and promote the products. PUMA often throws parties or similar functions to promote their other products, so this fits in line with PUMA’s advertisement culture.
Because PUMA targets a very specific audience with this new line of products, the design is very much geared towards the young, hip, mobile crowd most likely to engage with the Urban Mobility line of accessories. The mailer is an invitation with multiple levels of interactivity:
1 / The mailer fold into a VIP wrist band that grants entry into the exclusive party; applying instant use and minimal materials for a mobile target.
2 / The mailer includes a map; a theme from the line and fitting for a mobile target.
3 / The mailer requires accessing PUMA’s website to acquire specific directions to the party venue; this level of interactivity promotes tech savvy VIPs to engage with PUMA’s website to be exposed to the product line prior to the event. This allows PUMA to further advertise their product.
Because PUMA targets a very specific audience with this new line of products, the design is very much geared towards the young, hip, mobile crowd most likely to engage with the Urban Mobility line of accessories. The mailer is an invitation with multiple levels of interactivity:
1 / The mailer fold into a VIP wrist band that grants entry into the exclusive party; applying instant use and minimal materials for a mobile target.
2 / The mailer includes a map; a theme from the line and fitting for a mobile target.
3 / The mailer requires accessing PUMA’s website to acquire specific directions to the party venue; this level of interactivity promotes tech savvy VIPs to engage with PUMA’s website to be exposed to the product line prior to the event. This allows PUMA to further advertise their product.
