Parada LGBTQIA+ SP
Avon
Celebrating the LGBT fight is a big deal for me. When Avon invited me to illustrate the entire 23rd Parade LGBT + campaign in São Paulo it was beyond surreal. An opportunity to impact 3 million people connected by a common goal: Being happy!
The idea of the campaign was to try to give visibility to the slang used by the LGBT+ community in the form of letterings, and bring people together. They became stickers, patches, shirts,... But nothing beats the electric sound car that featured musical pop star attractions like Gloria Groove, Luísa Sonza, Pocah and Aretuza Lovi.
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Lettering + Illustration
Leandro Assis
Agency
JWT/Brazil
2019 © Avon
