A brand logo needs to be multiple things in current advertising. Major brands are expanding their age groups and touching on multiple categories. Identity Transmute is a personal project exploring my brand logo. I was inspired by channel rebrands and how the biggest campanies in the world are breaking the rules on what a logo is suppose to be. I started with the design of my logo and shortly after began conceptualizing the many possibilites my logo could take. I wanted to create a fun motion graphics piece with stylistic realism renders. I used Cinema 4D and the built-in Physical render engine and completed all post work in Adobe After Effects.
Early Concept Sketches: