Identity Transmute
Identity Transmute
Logo ReBrand
A brand logo needs to be multiple things in current advertising. Major brands are expanding their age groups and touching on multiple categories. Identity Transmute is a personal project exploring my brand logo. I was inspired by channel rebrands and how the biggest campanies in the world are breaking the rules on what a logo is suppose to be. I started with the design of my logo and shortly after began conceptualizing the many possibilites my logo could take. I wanted to create a fun motion graphics piece with stylistic realism renders. I used Cinema 4D and the built-in Physical render engine and completed all post work in Adobe After Effects.
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Early Concept Sketches:
Project Breakdown:
Identity Transmute
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Identity Transmute

I needed to do more with my new logo design. Inspired by high-end brand identities I decided to see how far I could push my own logo. I created a Read More
612
12,624
24
Published:

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Creative Fields