This campaign promotes Waste Management's Total Recycling Program, an initiative in which WM recycling specialists work directly with companies to tailor programs to their specific needs.
Print Ad
Animated online ad, targeted toward the hotel industry.
Flip book/writing tablet, to be given out at tradeshows and to the sales force. The bottom corner pages of the tablet, when flipped, animate to show the Total Recycling Program hero leaping over a row of recyclable items.
T-shirt, to be distributed at tradeshows and on sales calls.
T-shirt front which accompanies the shirt's back design above.
Animated online ad, targeted toward the hotel industry.
