What makes Alt. Pizza the Alternative Pizza of choice?
The Alt. team needed a fresh, relatable way to communicate what they truly believed was the best value-for-money sourdough pizza in town. On the flip side, we spotted an opportunity to help Alt. stand for more: the better Alternative.
See, pizzas are not just their passion. It's a real commitment. (Alt. keeps full-page documents on the components of every pizza, with details on sourcing.) They own a community just waiting to be formed, bound together by sharing plates and endless food comas. We saw the Alt. experience for what it was: wholesome fun.
They're the unexpected delight, the dashing new favourite that you can't wait to tell your friends about. We know, because that was us minutes after trying their pizza.
So really, they had all the ingredients.
All we needed to do was write them the recipe.
TAGLINE
BRAND GUIDE & STORY
BRAND IDENTITY
PERSONALITY & TONE OF VOICE
IN-RESTAURANT COLLATERAL
We crafted in-store posters that highlighted Alt's love for their ingredients.
Agency: Bravo Creative
Creative Directors: Edwin Tan, Cheryl Ann Lee
Strategist: Jolene Leong
Copywriter: Jamie Tan
Art Directors: Meroo Seth, Rigved Sathe
Photographer: Nic Loh
