Branding Strategy, Package Design, Communication, Digital
What we did:
In a market overflowing with options, Creemore Mad & Noisy experimental craft-beer series needed dynamic packaging to stand out. Since creative combinations were a core feature with this series of beers, we made the “&” sign central to our design. It brought together dynamic illustrations that represented elements of a particular beer, everything from French hens to fire-breathing hydras. Imagination was key to the mix; now craft beer lovers would find out what it tasted like.