TASK
In Ukraine, the processed cheese market is very saturated. All possible product niches are occupied by numerous competitors. We needed to bring Molendam processed cheese to the market and make it as attractive as possible. The task was to increase brand awareness, force consumers to pay attention to the product and make vivid brand communication that would be unique and stand out from the competitors.
IDEA
Molendam processed cheeses favorably differed in the form of packaging. The packaging was truly unique to the market and had its own unique style. We decided to focus on the stylish form and sophistication of the taste of the product. To do this, we went to the origins of this style: stylish processed cheese made from stylish milk, which gave stylish cows. Molendam processed cheeses are stylish because they are cooked by the most stylish cows in the world.
RESULT
Molendam cows are remembered by everyone - from Molendam truck drivers to retailers. Laconic design immediately caught eyes and attracted attention. If at the beginning of the advertising campaign Molendam processed cheese was presented in only a few distribution networks, then six months later they appeared on sale at all major retailers.
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