The NYC 5 Boro Pub Crawl
The evolution of an event brand
What started as an idea that came about because a friend was moving to Germany, has become so much more. All she asked was to have one day that she can see New York by visit bar in each borough. So, I put together a list, got out my map and set up the initial itinerary of our Pub Crawl. It encompassed the entire city, all 5 Boroughs in one day: traveling, drinking, conversing & having fun! Since that year it has become a tradition. This yearly event has given me the opportunity to create and re-brand the pub crawl's logo for each year's participants.
Below are some of the Pub Crawl logos that I have created to brand our crew as we visit each borough.