A mix of pastel, smileys & candy feelings. That was the idea for the new brand identity of POWER GEL. This new stationery set was launched by Simball, for Back to School season. My work was to handle the Art Direction & Illustration development of the new line. Thanks to the amazing team that made this project possible. Hope you like it!
Art Direction & Illustration: Luddo
Design: Magdalena Seward
Client: SP Productos / Simball