G+J Pepsi Progressive Web App
Pepsi is a widely known brand already – one of the most well-known brands in the world, in fact. Local Pepsi bottler G&J Pepsi helps localize that branding, bringing the tastes Pepsi fans crave and tailoring them to a smaller community. Rather than focusing their efforts on brand awareness, as consumers are already familiar with it, the bottler instead focused on giving its audience something they love just as much as Pepsi’s beverages: savings. More specifically, savings in the form of coupons. G&J Pepsi hoped to deliver its geographically targeted coupons to consumers in a more unique, user-friendly, and rewarding way.
Services: Creative Direction, User Experience, Interactive Design, Interactive Prototypes