This project was a rebranding for a carpet & curtain shop by the name “New Design”. The brief was asking for a modern and simple brand identity to be applied on different platforms to represent the mission of the brand. To create the logo I applied the initial letters, but I wanted to showcase some aspects of the job in the logo as well. For that reason I depicted the blind curtain & the tilt wand in the logo. For the logotype I used both Arabic & English typefaces at the right side of the letter mark. Color is chosen based on the customer’s request.