We were asked to come up with 3 user personas.The brief and idea was to digitally model a product concept and explore the CMF of that pertaining to the user scenario curated by us, as individuals. Here, the brief I came up with was: Applying the color, material and finish to a measuring tape for a tech savvy designer and a gamer. 

Went with sleek looking colors, materials and finishes with respect to the persona. Modeled this one using AutodeskFusion360 and rendered on Keyshot3D.