Kids are made to move.
Parents might think their kids are just wasting away time on a mobile app, but in reality they’re making the most of their imagination to do amazing things like fight dragons, dodge swamp monsters, or float in outer space. Reima chose to embrace the healthy and powerful imagination of childhood by creating the world’s first activity app fuelled by kids. To help them take their first steps in digital product publishing, we designed the experience. What initially started out as a playful scoreboard where parents can reward kids for outdoor activities grew into a whole new experience of making outdoor activities more fun.
The original brief was to make an app that focuses on less screen time and a more rewarding experience. It was a refreshing starting point! We loved the idea of stepping back from the actual app while still having it be the key vessel showing daily recorded activity. The base idea of “less screen-time, more fun” ended up being the key dogma for the thinking throughout the project.
Go Mirror - From idea to retail in 8 weeks
With this retail installation we set out to make the kid’s retail experience something fun rather than dreadful, and of course to see if we could use technology to make them move more. A lot more! GO Mirror is a digital screen that allows you control the main character of the ReimaGO universe, Goey. Anything you do in front of the mirror he does too.
The more you move, the more fun the experience gets, earning you fun badges and stars for your activity. The GO Mirror builds on a strong positioning and creates yet another layer that inspires kids to move. Something that is both fun for the kids and leads to more positive brand awareness.