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    Brand Identity
Experience is everything
Human Experience Lab | Brand Identity
Human Experience Lab helps companies advance user experiences that fit the way people perceive, think, learn and feel. Seeking objectivity and outside expertise, the company searched for a branding firm that understood the Lab’s work in the areas of human factors, ergonomics and interaction design.
The Lab selected Donatelli to spearhead its branding efforts. The process included interviewing stakeholders; conducting design research; creating the organizational identity, visual language and business papers in addition to consulting on messaging development and brand application towards its website and other media.