Christmas is all about gifting and sharing. We decided that this year we will give people
the idea of giving a unique & precious gift: BLOOD.
the idea of giving a unique & precious gift: BLOOD.
To drive maximum people to the Red Cross blood banks during Christmas, we designed a poster with a special gifting message – GIFT BLOOD THIS CHRISTMAS. Because what gift could be
more precious than blood itself?
more precious than blood itself?
These blood donation posters were put up in waiting areas of several clinics, hospitals,
and card & gift shops.
and card & gift shops.
People's overwhelming response at our blood donation centres proved that our message was conveyed in the true spirit of giving and many people's Christmas was made special.
Recognitions
CANNES LIONS: Shortlist - Press
GOAFEST: Gold - Outdoor
GOAFEST: Silver - Print
KYOORIUS DESIGN AWARDS: Shortlist - Communication Design
