PORTICO BRAND BUILDING

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I will be featuring portico project (a pop bar) as an example of a 360 branding project. The selected theme after the the market research was tropical 🌿🌱.

For this brand, I focused on designing a tropical theme which aims to create a vacation on the beach mood, a mood that is absent from the city of Amman.

I am featuring here some aspects of my work:

1. Branding

2. Interior

3. Online content

4. Offline materials

Three main colors along with their shades: Sky blue, Tropical green and flowery pink.

In the menu creation process we kept these things in mind:

1. The brand identity and theme.
2. Items that will distinguish the brand and put it ahead of competitors.
We added to Portico's menu:
- Watermelon and cheese

- Boozy popsicles
- Tropical cocktail