LEVI'S
(FASHION AD CAMPAIGN)
In 1973, Levi’s Denim announced the Denim Art Contest, and invited consumers to submit photos of their decorated jeans and jackets for a special judging. Today, reinvigorating the denim art, painted denim is currently in trend and they are more than just stylish apparel. They serve as art pieces, cultural commentary and a sense of connection. Denim has transposed into a enormous canvas for self-expression through the preservation of personal freedom. Hence, the campaign is named ‘Self-expression’. ‘Self-expression’ is your chance to express yourself and your stories on your denim.
Photography & Editing: Mukthi Kasarla
Concept & Styling: Mukthi Kasarla
Model: Dayata Nirmal
Make up: Natasha Ranade
Garment: Srishti Pal & Sehal Karwasra