This work of mine involved creating a concept app for one of the toystore brand. The idea here was to promote the brand amongst kids, specially pre-teens ultimately leading to more store visits by their parents.

 

The app was designed on the concept of 'rewarding' kids for the chores they completed. Parents would be creating and assigning chores or tasks for their kids and as rewards, they can buy toys, offers and other goodies from the online store.

 

The designs were done keeping in mind that the tablet app would be used by both parents and kids. The interactions and user experience thus had to be kept simple yet fun.