Brand
Armstrong Dark Roast Coffee Co. produces premium dark roast coffee with a bold approach. Armstrong targets consumers who are serious about their coffee and seek a product that is both simple and elegant.
Brief
Logo Design, Branding, Brand Design, Product Design, Packaging Design.
Concept
Create a modern logo with sharp aesthetics to complement a sharp-tasting coffee beverage. Use a simple colour scheme to produce a sophisticated product in tune with the target audience. Combine simplicity and intricacy within the packaging design to create a recognisable product with customer appeal.
Transitioned from a modern font to one with more defined edges; creating sharper aesthetics which conform to the logo style outlined within the design concept.
