Kenya Wildlife Services (KWS) is a state corporation mandated to conserve and manage wildlife in Kenya. 
They recently held a logo redesign competition and I decided to envision what this would look like. 
Rather than completely discard the previous logo, I decided to refresh and modernise it. This is because there was a lot of brand equity (in my opinion) built around the previous logo.

Based on the material I found on their website, I aimed to position KWS in line with one of their tag-lines; “Visit World Class Parks”.

Refreshing the logo while still mainlining a link to its previous version meant using certain existing elements—an elephant within another and building on the current colour scheme.