Dmytruk Grill
For Dmytruk Grill, a male-centric brand, we had to figure out a bunch of
strictly practical aspects design-wise.
First,
the packaging needed to have a design that men could spot instantly.
Second, a man needed to be able to choose the product quickly.
Finally, the sausages needed to look overall as impressive as if you had brought home a mammoth.
Second, a man needed to be able to choose the product quickly.
Finally, the sausages needed to look overall as impressive as if you had brought home a mammoth.
The yellow-and-black design
is akin to a visual signal that draws attention to the product on the shelf.
On the one hand, yellow attracts attention, and on the other communicates that the sausages taste
good as hell. Also, numbers on the packaging are much easier to memorize than lengthy names.
On the one hand, yellow attracts attention, and on the other communicates that the sausages taste
good as hell. Also, numbers on the packaging are much easier to memorize than lengthy names.
