Bachelor of Visual Design
Objective: To create a brand identity for a Bahraini visual design college, in order to provide guideline for employees, when they are producing materials related to this brand for different platforms. It is also providing examples about how the brand elements should be used through different channels of communication.
Brand: The logo is made of two components, logo and logotype. It is a combination of critical thinking symbol and Bahraini traditional design which both are valued by this brand. The logo implies the sense of movement since its components are pointing toward different directions, hence it conveys the brand’s mission which is training skillful students ready to work locally and internationally. Colour red implies the sense of power and energy.