Jurong Fishery Port is a wholesale fish market and port located in Singapore. This visual identity project aims to bring out the bold and energetic nature of the place. The colours chosen are inspired by the many boxes in primary colours that can be seen everywhere at the market. Similarly, repetition of fish and box shapes are a reflection of what is often seen there. The branding project includes logo and secondary graphic designs as well as touchpoint applications like wayfinding, a website, flyers and Instagram.
