Annual report – done the right way
according to me.
Activity Reports on a creative level fit for an online magazine, financial reports and statements in a sweet and sober responsive, pink template. As it became clear that I was trusted with the assignment of creating a digital version of Kooperativa Förbundets Annual report, I knew what I had to do. First, sit back, listen and learn from my client. And then catch the essence of the organisation in a web presentation that really works.
The project was managed by Marcus Wilhelmsson, Vi Media and the printed version and large chunks of the graphic design is created by the designer Pär Ek.
We have divided the report into two main sections, the annual activities first and the financial report and statements right below – in two different navigations.
Above: a menu that teases and eliminates the need for the traditional home page
This navigation is not really a menu – it is a web home page in its own right, with full teasers combined into a dynamic blend. Visitors will not feel the need to reload a home page to continue exploring the content. Everything is there, all the time, in the menu – and it is not your regular menu links.
Done with the plugin Übermenu for Wordpress and a lot of custom coding.
Bellow: Screenshots of the design. The design varies a lot from story to story and they all fill the screen from edge to edge. Our ambition is to give visitors a full screen experience wether it is a written story, video, audio players or written text.
But honestly, the design is full of parallax effects, moving elements and animations – it should be viewed live. Here is the link...
