• Add to Collection
  • About

    About

    Corporate Identity for a Software firm
    Published:
Nul Tien
General idea of logo concept was a relation of numbers “zero” and “one”. Although, the name, which in Dutch means “zero ten” and basically is prefix phone number for Rotterdam, also points out to its binary nature, since “zeros” and “ones” are “building blocks” of any programming code. In this case they are presented as a vertical array of “moving” digits suggesting dynamism of computer programming.
 
Typography is rendered in lowercase, which is more friendly, telling about modesty, and dedication to the clients needs. Color palette is “metallic blue” in its variations, suggesting stability and firmness.