Dada’s World of Hardware
From 2016 until 2019 I had the honor of being the external marketing executive for this prevalent hardware store in Limpopo. Overseeing development of all monthly promotional print and digital materials as well as internal and external branding and marketing initiatives.
The project scope was unlimited as my responsibilities reached from product and event photography, to promotional item sourcing, events branding, advertising placements etc.
- Print design and layout
- Branded promotional items
- Fleet branding
- Social media marketing
- Radio advertising placements
- Events advertising and branding
- Staff uniforms
- Exterior and interior signage branding
- Package development
My favorite part of it all was the events photography, at the end of every year for 3 months we promoted and ran a "Win a Car Lucky Draw". Participants had to be present at the days event to stand a chance to win. Watching the community jubilate and dance in excitement for a chance of winning warmed my heart, and often I found myself dancing along while trying to capture these happy moment.
