The goal is to introduce Pupuan coffee to the market while facilitating discussion and connection among well-educated students, tourists, and coffee lovers.
As a respond to the brief, the brand needs to radiate a dynamic and fresh vibe, while also being sublte. Pupuan, Tabanan has the largest area of agriculture in the whole island of Bali. The basic shape created was inspired by paddy fields following the contours of terraced land using traditional Balinese irrigation known as Subak.
A pattern related to the brand creates deeper recognition allowing the brand to be quickly identified. This pattern is inspired by Endek, a Balinese traditional woven cloth, and recreated in a clean geometric style with rounded edges. This pattern is used consistently across all product packaging.
