CJ GIFT Message promotion
DESIGNTIST launched the CJ Gift Message promotion, which can be used in all brands of a global lifestyle company CJ, targeting the trend savvy generation in their 20s and 30s. As a means of expressing oneself and conveying feelings, a series of cards with copies and designs that consumers could sympathize with was launched so that consumers could enjoy the pleasure of various choices. Through alignment with merchandise, the scalability of customer engagement design was tested and the intention of the “Gift Message” campaign was delivered.
Designed a series of cards with ‘message appeals’ to convey cheerful comfort by taking full advantage of a play on words.
Not limited to card promotions, but also used messages of support and comfort in connection with goods including beer and beer mugs.
Evoked emotional sympathy from consumers through witty and clever phrases and designs for a mask pack which is a must-have item for generations in their 20s and 30s.
For a vitamin package, used bright and cheerful icons and energetic phrases in the design.
Eraser design with a witty phrase and typographic which seemingly erases actual text.
A humorous ruler ( ja in Korean) design inspired by the keyword of 'Let's be happy! (Haeng bok ha ja in Korean)' of the message card.
Tape design effectively conveying the intention of a “ message as a gift” promotion.
