Zoma
'A style made just for you'
Melbourne fashion startup, Zoma needed a logo. A logo that would define who they are and what they represent as a brand. However, after a few conversations regarding the brief and what they were really trying to achieve, we went from just a logo to a complete brand strategy. Their brief consisted of the following: modern, stylish, elegant, soft and friendly - all principles representing a brand that is professional yet highly customer focused. Using a serif typeface for their logo and a sans serif typeface as their main type it gives the brand a soft and stylish look as well as a modern and professional feel. These principles are also expressed through the brand's colour palette which includes a muted yellow (which they had chosen prior to the project), a cream/off-white and navy blue. The end result was a success for the client and has allowed them to move forward their opening date - coming July 2020.
To view my full portfolio, visit my website
To view my full portfolio, visit my website
