DC VOICE
Public Awareness Campaign
Public Awareness Campaign
Logo utilizes Trade Gothic Bold Condensed No. 20. designed by Jackson Burke.
The sans serif was chosen to differentiate DC Voice from other political movements which are rooted in antiquity and a formulaic use of serif typefaces.
Red was chosen to connect the mark with Washington DC’s flag.
The sans serif was chosen to differentiate DC Voice from other political movements which are rooted in antiquity and a formulaic use of serif typefaces.
Red was chosen to connect the mark with Washington DC’s flag.
Vertical poster application: DC public transportation shelter.
Vertical poster application: Reagan National Airport.
Display at Reagan National allows for nationwide exposure.
Display at Reagan National allows for nationwide exposure.
Horizontal poster application: DC public transportation bus.
Website incorporates visual language through repetition of color, and photographs associated with campaign.
