BLUE PEACH
滋養系列
BLUE PEACH是專注於研發高品質保養品的台灣肌膚保養品牌。滋養系列為其三款新推出以天然植物油為基底，依據不同膚質研發而成的滋潤乳液。
針對20-25歲，充滿活力、勇於展現自我的年輕女性目標族群，我們以<隨心所欲>作為包裝視覺概念，並打破既有框架，捨棄紙盒包裝，改以夾鏈袋真空脫氧包裝，除了有效保護產品，也呼應產品抗氧化、即時修護乾燥肌膚的功效。
主要商品資訊則以多種尺寸及顏色的銀龍貼紙，不規則地黏貼於包裝袋上，讓整體視覺顯得活潑年輕，有個性卻又帶點俏皮的可愛感。考量到商品僅於網路平台販售，行銷素材則搭配動態樣影像及超現實形象照來提升視覺張力，聚焦追求新穎設計、追求社群潮流、強調自我風格的年輕女性消費者。
BLUE PEACH is a brand dedicated to developing high-quality skincare products in Taiwan. Antioxidant hydrator is a series of moisturizing lotion made of natural nut oil and categorized by skin types.
Targeting the lively young girls between 20 to 25 years old who enjoy showing the best of themselves, "At Your Will" is defined to be the core design concept. Instead of traditional box packaging, we use zipper vacuum bags to not only protect products from air exposure but manifest their antioxidant ability to rehabilitate dry skin in a short time.
Product information is printed on several silver polyester stickers in different sizes and colors attached irregularly to vacuum bags, which can reflect the cheerful, stylish, fearless, lovely personalities of young target consumers.
Credit:
Client: BLUE PEACH
Project Director: Chi-yao Tang
Design Manager: Hsiang Chia Wu
Art Director: Burusu Huang
Designer: Xin
Client: BLUE PEACH
Project Director: Chi-yao Tang
Design Manager: Hsiang Chia Wu
Art Director: Burusu Huang
Designer: Xin
Print: 易加印刷 Sam Hsiao
Photography: Chi-yao Tang
