Mary Mac's Tea Room. Atlanta, GA
with classic southern comfort food. The only problem was that
a certain part of the market, the younger generation, was not
aware of the restaurant's classic dishes and history. I created
this six piece advertising campaign to focus on pulling in the
younger generation by letting them know, in a creative way,
all the awesome southern comfort dishes that Mary Mac’s
has to offer. I focused on calling upon the personality of the
signature foods through typographic expression.
Marketing Mix: two bus shelter ads, Facebook banner ad,
two newspaper/magazine ads, and one poster.