Outfit Branding & Design's profile
The Flower Pot Logo & Identity

Background
The Flower Pot is a Los Angeles, CA-based online retailer that offers "premium, plant-based products and exquisitely designed accessories to bring you balance and bliss." The company's values center around empowering women entrepreneurship and providing a "safe place for exploration and experimentation."

Strategy
Working with owner and founder Rebecca Kershberg, we developed a story focused on connecting its audience to high-end alternative health and wellness remedies and a forward thinking, open, supportive community. This mix of sophistication and approachability defines the brand personality.

Solution
Remixing traditional motifs with mind-bending psychedelia, we created a signature, dreamy illustrative print, subversive, teatime-inspired patterns, a natural, sun-soaked palette, and vivid iconography. We also produced surreal, large-scale collages to give the brand even greater dimensionality.

All of these assets are anchored by elegant yet expressive typefaces, and a clean, refined logomark.

Event photos by Ashley Carucci.


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The Flower Pot Logo & Identity
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Owner

The Flower Pot Logo & Identity

For The Flower Pot, a Los Angeles-based online retailer, we created a logo and visual identity that communicate the warm, sophisticated and highl Read More

242
1.9k
59
Published: