Olive + Twist

Background:

"Olive" has been bought out by new owners and wanted to re-launch Olive as a modern,chic and fun bar/restaurant: Olive & Twist.

The owners love of all things home grown and one being a previous fashion student, who recently traveled the world writing a food blog.

Brief:
To re-launch Olive as a modern,chic and fun bar/restaurant: Olive & Twist. To change the perception of a typical bar/restaurant - we want our customers to arrive early and stay late. We want them to feel at their best while experiencing Olive & Twist. We want to create relationships with our consumers and build brand loyalty so we can always be aware of what they want. Olive & Twist will be a multi-sensual place to be - you will want to be the first to go and be the first to bring your friends.

Target Market:
Young professionals with enough disposable income to go out and enjoy themselves and feel they deserve it.
Food lovers - people (men 27 - 40) with respect for homegrown and organic produce.
Cocktail enthusiasts: Mainly women between 25 - 40 who work hard and want somewhere to go on a thurs / fri for light food and cocktails.

Bar food:
Tapa sized portions and sliders for quick bites enjoyed with cocktails.
There will be a coffee hut to the side of Olive & Twist where gourmet coffee and a selection of homemade treats are sold from 7am - 4pm.