Website design for a runabout boat company . The aim: Tell the company's story in a contemporary way while remaining approachable. This was done by creating a linear story about their boat building process and the craftsmen that make each boat. The boat selection process was approached in a way to help customers more easily understand which boat was suited for their needs. Once their choices were narrowed down by a simple filtration, the viewer could then see each boat individually for more details. Read Less