Marius Christensen's profile

BahaMar — Life Spectacular

BahaMar — Life Spectecular

As an Art Director at ModOp I helped launch The Residences at BahaMar, a new Carribbean resort destination featuring three luxury hotels. From strategy to branding to an integrated sales campaign we worked our way up to a $25m global launch campaign. With a target audience of ultra high
net worth individuals, we positioned these luxury homes as part of your legacy: not just a real estate investment, but the family memories you'll keep and pass on to the next generation.

Client: BahaMar Project: Launch Campaign Agency: ModOp

Launch Spots
We wrote and edited our launch spots, which were directed by The Wade Brothers. 
Our goal was to position BahaMar as an intimate luxury resort experience, while 
elevating the overall perception of The Bahamas. 

BahaMar Couples Spot 30sec. 

BahaMar Family Spot 30sec.

BahaMar BTS 

Print & OOH
From magazine spreads to bus wraps to airport displays to Vegas billboards—we built
brand awareness all across America. 

Digital & Social
Our digital campaign was honored during HSMAI 2019's Facebook Mobile Video Award
for its highly targeted and sequential deployment of video ad content.

Brand Guardianship
As BahaMar's AOR, we oversaw every brand touchpoint including website, print collateral, wedding brochures, maps, in-room tablets, as well as brand guardianship via corporate identity
and brand books.

Campaign drove 18+ million website visits between 2018-2019
Resulted in over $60M booked on-line

BahaMar reached max capacity 6 months after campaign launch
Resort revenue grew +40% from 2018 to 2019 
BahaMar contributed 12% of Bahamian GDP 2020 
Resort sustained 5,000+ jobs in 2020​​​​​​​

BahaMar — Life Spectacular


BahaMar — Life Spectacular

As an Art Director at ModOp I helped launch The Residences at BahaMar, from positioning to branding to an integrated sales campaign. With a targe Read More