Engaging Illustration for Advertising
Expressive characters communicate the story
Expressive characters communicate the story
In storyboarding, digital illustration, cartoon-style advertising art, or comics, clarity and lively, expressive characters can help tell your story, give it communicative power and the breath of life.
(In the following examples, digital color is by Keith Garletts)
John Heebink
(In the following examples, digital color is by Keith Garletts)
John Heebink
Above are three frames from the storyboard that was used to sell Coca-Cola on making the following spot.(It's unusual for the art team to see the final product, especially to see our work followed so closely.) All color above by Keith Garletts. Color grading for the commercial below by Sascha Haber!