We were tasked to come up with an advertising campaign for Mcdonald’s latest neighbourhood-themed burger, having to come up with a print advertisement poster, a video advertisement, a packaging for the burger itself, and a landing page for the website.

Our group’s assigned neighbourhood was Queenstown. 

Inspired by the old Queensway Cinema and Bowling Centre, a popular entertainment centre for teens in the 80s and 90s, we decided to come up with a Chinese action movie poster theme for our advertisements, both the print advertisement, and the video advertisement. 

The food that we featured within this Queenstown themed burger set are foods that evoke nostalgia, such as the widely known and loved Marie biscuit, Sarsi, and childhood favourite: White Rabbit Sweet but infused into an ice cream flavour.