Please read this article if you want to know more about the creative process:

 Meet Visme’s Animated Mascot and See How it Personifies the Brand

The first iterations of the mascot looked like a happy giant with a wide torso and powerful legs and arms. Monfa used the brand colors to design a type of hairstyle, along with a number of different eye styles and body positions.

This iteration of a strong and friendly giant looked fun, powerful and could portray emotions, but it needed something more. It lacked agility and ease of movement. The legs were turned into a futurist transformable wheel and rocket base, the torso was minimized to match the base and the hands were given more human features to portray better body language.

In the end, after a long design process, our Visme character has a fun and positive visual appeal. A mix between a robot and a humanoid full of emotion and a little bit of sass. Its agile body shape represents the way that Visme inspires smooth content creation processes. It has large eyes that gives him a friendly appearance, which along with its colorful crest, is a playful use of our logo.

I worked on the creation of the character, the first sketches and the final concept, under the direction of Payman from D.C., then Diego Cabrera from Costa Rica was the modeler and Andrey from Russia was the animator who gave him life.