Iceberg
Working on the wastes of the lenses, further uses have been thought and hypothesized: the couvettes are the "containers", cases or caskets where the new collections of lenses are preserved, transported and exhibited, the tools through which the salesperson expose the products to customers. The product is just the tip of an Iceberg that emerges in all its beauty. The production cycle, the resources, the extraction, the labor and especially the wastes are always submerged, hidden, obscured by the supercial image of the product. The project was born from this reflection and the desire to show what is hidden under these sparkling products. The scraps, wastes and powders that remain in excess after the shaping of the lenses therefore become the case and frame for the products to be shown to customers as a message aimed at raising awareness of the purchase. Exhibiting the waste together with the products, making the customer aware of what’s behind it, presents itself as an
innovative and provocative initiative since in this historical moment it is not only the product that narrates the innovation and the company qualities but above all the production cycles and the smart use of the resources employed. A challenge that every company should face and welcome.
innovative and provocative initiative since in this historical moment it is not only the product that narrates the innovation and the company qualities but above all the production cycles and the smart use of the resources employed. A challenge that every company should face and welcome.
The eco-couvettes produced are therefore of two types: the first type presents photochromic lenses immersed in a casting of bio resin that create a frame intended to contain the lenses. The second type consists of waste powder inserted into a thermoformed case on a recycled PET sheet. Both types are housed inside a container made out of recycled cardboard and natural tissue.
Project into production that will be exhibited at MIDO2020 show
Materials: recycled cardboard, linen, thermoformed Recicled-PET, lenses chips, lenses scraps, Bio Epoxi Resin.
Dimensions: 22x40x1,5 cm
Weight: 0,2 kg
Dimensions: 22x40x1,5 cm
Weight: 0,2 kg
