Ob'edinenie (Объединение, Union)
New website and identity for the relaunch of Ob'edinenie — a new media and contemporary art shop founded in Moscow 2 years ago. Their mission is to showcase the local creative scene via in-depth conversations, photography, and short essays. Ob'edinenie brings together a diverse community of emerging artists, graphic designers, architects, writers, entrepreneurs, and visionaries, who believe in doing powerful and meaningful things.
To highlight the community's versatility, we based the website's structure on the idea of a mood board composed of images, articles, and mixtapes. A combination of a modular grid with modern typography, and color gradients, representing emotions evoked by interaction with an art piece, unites diverse content and gives an identity to the project.
In addition to creating a website, we designed and produced Ob'edinenie's merch and accompanied it with risograph printed posters and zines. The merch consists of a small edition of silk scarves, holographic stickers, and screenprint t-shirts that aim to convey the project's core principle — seeing art as a lifestyle.
Design & Art direction: Marina Kondratenko, Anna Kabanina
Web Development: Vlad Md Golam
Producer: Alexander Nekrasov
Ob’edinenie by Anna Mikheeva, Polina Poludkina
Web Development: Vlad Md Golam
Producer: Alexander Nekrasov
Ob’edinenie by Anna Mikheeva, Polina Poludkina
Designed by Moscow Mule
2019
